Business Challenge
Transport for NSW discovered that people were largely unaware of obstacles they may encounter that would impact their travel route. Also, a number of unofficial and unsophisticated digital traffic services had appeared which did not provide timely information.
Opportunity
The Live Traffic iOS and Android mobile Apps enable drivers to view traffic conditions of planned routes, and receive real time voice updates while they are driving to reduce the risk of drivers looking at their device while driving.
“Tigerspike have gone above and beyond on this project. The timeframe was very short but Tigerspike have delivered a high quality product that has received positive feedback from customers and stakeholders.”
Manager Web Based Technology, Transport Management Centre
“Tigerspike have gone above and beyond on this project. The timeframe was very short but Tigerspike have delivered a high quality product that has received positive feedback from customers and stakeholders.”
Manager Web Based Technology, Transport Management Centre
Results
The iPhone app achieved over 240,000 downloads within 12 months and was featured under New & Noteworthy in the App Store. The popularity of the mobile Live Traffic service has transformed the way drivers in NSW access real-time traffic leading to better use of the roads and strengthening the Transport for NSW brand.