The Sraits Times Logo

The Straits Times is an English-language daily broadsheet newspaper based in Singapore currently owned by Singapore Press Holdings (SPH). It is the country’s highest-selling paper.

SPH Logo

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Asia’s leading media organization, engaging minds and enriching lives across multiple languages and platforms.

Business Need


The Straits Times, the flagship publication of Singapore Press Holdings, wanted to revamp their entire customer experience, from newspaper to smartphone. The new digital experience should be more personal than ever, and allowing SPH to introduce a new flexible business model based on a metered paywall.

Approach


Tigerspike worked with SPH and the newspaper designer to revamp all of their mobile applications across iOS and Android, both for smartphones and tablets. The close collaboration helped ensure a familiar feeling across both physical and digital experiences.

Outcome


Having delivered the much anticipated revamp in time for Singapore’s 50th anniversary, the new designs have won multiple awards. Tigerspike’s Intelligence platform powers the metered paywall, giving SPH the ability to offer their content in a more flexible, personalised experience than ever before.