Suncorp Logo

Suncorp Group Limited has evolved into a unique franchise, delivering highly-valued banking and wealth, and insurance products and services across Australia and New Zealand. The Group employs approximately 13,500 employees and serves close to nine million customers through its trusted brands including Suncorp, AAMI, GIO, Shannons, Vero and Apia.

Business Challenge


Working towards opening a new Concept Store, Suncorp had the aim of bringing together banking and insurance products from across all its brands into an exciting marketplace environment. A key element of the in-store experience was an eye-catching app to showcase the digital platform and services across the Suncorp suite.

Approach


With new branding recently approved internally at Suncorp, but not yet release to the public. We ran our Experience Definition process with key stakeholders, prototyped a solution and continued to iterate and incorporate user feedback which led to building the iOS product.

Outcome


A visually appealing iOS application, uniquely designed for the large iPad Pro, was mounted within a kiosk in the concept store. The app employs animation and QR Code technology that allows users to download the showcased apps immediately.