Maxis Logo

Maxis is the leading communications service provider in Malaysia, enabling individuals, families and businesses to do more in an always-on world. As customers increasingly immerse themselves in an ever-expanding universe of connected applications, Maxis is obsessed with providing an unmatched end-to-end internet experience – bringing together advanced always-on connectivity and always great tech care.

Business Challenge


Maxis wanted to leapfrog the domestic competition by providing a leading mobile experience for prepaid plans, allowing customers to top-up on the go, wherever, whenever. Maxis had never launched a new digital product in less than 18 months, but had just 4 months to launch their new prepaid app.

Approach


Tigerspike ran a Rapid Design Visualisation for a tappable prototype, in just two weeks. The CEO of Maxis approved it for build. Tigerspike delivered the Minimum Viable Product to market in a record three-month effort.

Maxis Device

Results


Having beat the competition into the market, the Hotlink RED apps for Android and iOS have been extremely well received by the market. Within 12 months the apps had one million active users, boosting Maxis back into #1 market share once again.