GINZA SIX LOGO

GINZA SIX is the largest shopping facility in the Ginza area housing 241 world class brands. With “Life At Its Best” as the facility concept, it opened on April 20th, 2017 under a joint venture operation of  J.FRONT RETAILING Co., Ltd., Daimaru Matsuzakaya Department Stores Co., Ltd., Mori Building Co., Ltd., L Catterton Real Estate and Sumitomo Corporation.

Business Challenge


G6's aim was to attract a wide segment of users by offering exclusive memberships that offer highly customizable services to cater individual needs. Mandatory to be completed before the grand opening, the project had a rigid delivery date. Challenges included developing seamless integration with more than 10 various systems including POS, beacons and customer management schemes.

Approach


Tigerspike began the Discovery Phase by gathering user needs through interviews while understanding technology requirements and business demands. We generated solution ideas within these requirements, incorporating some of the latest technologies into the package. The project went beyond app development and included creating a backend system connecting various schemes that manage customer data and car valets.

Outcome


On the GINZA SIX app, released successfully before the facility opening, Tigerspike seamlessly integrates 8 services of external parties, creating both operational efficiencies and a ubiquitous luxurious facefront for G6. Offering customer points systems, effortless facility navigation and services such as parking availability restaurant reservations, the app drives customer repetition and retention by realising the "Life At Its Best" experience.