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George Weston Foods Limited (GWF) is one of Australia and New Zealand’s largest food manufacturers employing over 6,500 people across 58 sites.

Business Need

Faced with resource intensive and slow processes across a Sales team of over 400, TipTop wanted to define how mobility could empower their staff and better engage their customers to ensure the right mix of products end up on the shelves in-store.


An Experience Definition uncovered the unique behaviors of the sales team to help re-engineer their processes to define a simple and unified experience. Our user focused approach to research, validation and design led to the development of a native iPad solution that integrated with Salesforce, SAP and Office365.

The Intelligence Dashboard was used to focus only on the key business metrics and provide additional contextual data on location, time and day of customer engagement.


The iPad application combined with a new sales process has boosted efficiency by 20% and more importantly, transformed the way field sales teams work and engage with their customers in-store.