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The George Institute for Global Health is a health and medical research institute whose mission is to improve the health of millions of people worldwide.

Business Challenge


Despite Australia having one of the lowest rates of smoking in the world, Aboriginal and Torres Strait Islander people are more than twice as likely to smoke as other Australians. This has led to a high distribution of smoking-related diseases.

Approach


The Can’t Even Quit app aims to assist Aboriginal people in NSW with quitting smoking by offering a mobile support service in conjunction with routine cessation services such as the Aboriginal Quitline and local Aboriginal Medical Services.

Outcome


The major function that differentiates this app from other smoking apps on the market is the My Challenges function. Participants will take this on as a challenge and something a little fun, not in a negative way. This makes the app more entertaining and increases its user engagement and adoption.