Westpack Logo

Westpac Banking Corporation, more commonly known as Westpac, is an Australian bank and financial services provider headquartered in Westpac Place, Sydney. As one of Australia’s “big four” banks, it has over 13 million customers and over 36,000 employees.

Business Need


With increasing competition from banks, Westpac sought to improve their offering, centred around the Mobile Point of Sale (MPOS) experience to small businesses.

Approach


Tigerspike worked with Westpac’s Garage Innovation team to create and validate concepts to small businesses such as user needs, new feature sets and areas of opportunity. Not only does it process sales, it even allows users to send, manage and chase invoices, linking this to a Westpac business account allowing for easy reconciliation.

Outcome


The redefined product called ‘Genie’ is now in the market and a huge success. Expanding the functionality to include invoicing and easy reconciliation is a market first and has created unprecedented brand loyalty with Westpac.