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Since its inception as Sydney’s leading IVF clinic over 28 years ago, Genea has built its reputation as a pioneer of fertility treatment, backed up by in-house research and technology development.

Business Challenge


Genea works with highly sensitive processes that involve genetic samples from multiple patients. Their existing process to verify the validity of samples in the lab was very slow, involved multiple people and left room for human error, which was simply unacceptable.

Approach


Through our Experience Definition approach, Tigerspike focused on identifying opportunities to leverage digital technology to reduce human error and simplify a complex process.

Outcome


Tigerspike developed an iOS app that reduces the chance of human error, increases the speed of checking samples, while warning scientists of incorrect combinations. The application has since been expanded across all Australian Genea clinics and has been a great success.