Business Need

American Express wanted to improve the mobile experience of prospective customers in order to drive more credit card sign ups.


Tigerspike were asked to help create a new vision for the prospect journey, looking ahead. The purpose of the engagement was to inform the redesign of the current experience, focusing on discovery around form and function.


American Express presented the vision and experience design recommendations for digital acquisition to their Board of Directors this year. Learnings and recommendations have continued to guide the evolution of the Digital Prospect Journey in 2016.