2003

Founders Luke Janssen, Oliver Palmer and Dean Jezard start the Tigerspike journey from a room in Sydney.

2004

Tigerspike grew to 6 people.

Launched the first mobile user-generated content (UGC) platform used by the Sydney Morning Herald and Big Brother.

Founder Luke Janssen, a keen sailor, was racing in the Sydney-Hobart yacht race. Equipped with his hard-wearing and weatherproof Siemens M65 mobile phone he blogged live pictures and text from both the race and the lead up to it. The updates were processed and distributed via Tigerspike's technology platform, Phoenix, and sent to the Sydney Morning Herald (SMH), Australia's national newspaper. The updates were published on the first page of the SMH coverage of the yacht race.

2005

In 2005, the Tigerspike Team was approached to provide a solution for polyphonic ringtone giveaways from on-pack promotions. Tigerspike delivered the content to 100s of mobile phones via a white labelled "mPod" with WAP "sniffing" technology. A world's first at the time. Tigerspike grew to 8 people. Phoenix v2.0 was launched.

2006

At the 13th Annual AIMIA Awards, Tigerspike won 2 awards: Best Marketing Campaign on a Wireless Network for RPM Live Mobile Mag and Best Entertainment for Telstra Street Idol.

As part of their sponsorship of the 3 Mobile Ashes, Johnnie Walker wanted to give a unique offering to loyal consumers. 1344 prizes were up for grabs, including 50 VIP Ashes packages, with a winner drawn every hour throughout the course of the promotion. Entry was through submission of a unique code on selected JW products. Tigerspike managed the SMS & online components of this promotion through the use of their proprietary promotional marketing engine, Phoenix.

2007

In 2007, the Tigerspike Team created the world's first User Generated platform for mobile and web for Telstra, leveraging once again Tigerspike's technology platform, Phoenix. Winning multiple awards at the time, Street Idol encouraged young, budding talent to upload videos of their talents. Ten years on, talent shows have become mainstream in a big way and digital interactions are key for voting and audience engagement.

Tigerspike London opened. Tigerspike was included in the Deloitte Technology Fast 50 for the first year. B&T Digital Services Company of the Year 2007.

Tigerspike built its first iPhone app for Unilever Lynx. Version 3.0 of Phoenix was launched, adding iPhone and Android support.

2008

New York - photo by Frank Köhntopp

Tigerspike New York opened. Innovation Lab was launched.

2009

Phoenix platform was recognised globally as it received Best Export Achievement Award at the 15th AIMIA Awards.

Tigerspike grew to more than 30 staff.

2010

Tigerspike created a digital first for the print industry. Launching the very first iPad Application in Australia on the same day of the Apple launch of the product.

Called iSlate pre the launch, Tigerspike had to imagine the experience through cardboard mock-ups of the size and shape of the device.

Leveraging Tigerspike's technology platform we helped News Corporation integrate with their existing legacy content management systems and created the very first monetized offering, creating a Paywall and advertising platform fit for purpose. PANPA Award for Innovation in Digital Publishing— The Australian iPad app

Later in 2010, the Tigerspike Team designed and built what is still renowned as one of the best applications ever to be released in the Apple Store. The iPad app for The Economist. It took the Economist 20 years to get 2 million print subscribers. Famed for its simplicity in design and content delivery it took only 20 weeks to get 2 million iPad and iPhone subscribers.

2009

Phoenix platform was recognised globally as it received Best Export Achievement Award at the 15th AIMIA Awards.

Tigerspike grew to more than 30 staff.

2010

Tigerspike created a digital first for the print industry. Launching the very first iPad Application in Australia on the same day of the Apple launch of the product.

Called iSlate pre the launch, Tigerspike had to imagine the experience through cardboard mock-ups of the size and shape of the device.

Leveraging Tigerspike's technology platform we helped News Corporation integrate with their existing legacy content management systems and created the very first monetized offering, creating a Paywall and advertising platform fit for purpose. PANPA Award for Innovation in Digital Publishing— The Australian iPad app

Later in 2010, the Tigerspike Team designed and built what is still renowned as one of the best applications ever to be released in the Apple Store. The iPad app for The Economist. It took the Economist 20 years to get 2 million print subscribers. Famed for its simplicity in design and content delivery it took only 20 weeks to get 2 million iPad and iPhone subscribers.

2011

Singapore
San Francisco

Tigerspike opened offices in Melbourne, Singapore & San Francisco and grew to 100+ staff. iAwardsWinner Phoenix Digital Publishing Solution 2011

“They are one of the most exciting and innovative companies Apple are working with globally. We are hearing good things everywhere.”

— Apple's EMEA Chief

2012

Tigerspike grew to 150+ staff and made the Deloitte Technology Fast 50 for the 6th year in a row. America's Most Promising Companies 2012 - Forbes

The Dubai office was opened. Tigerspike launched the "Kallide" UX methodology, which lead to Catalyst, our current problem-solving practice.

2013

Sydney Team

Tigerspike reached 200+ staff globally. Tigerspike launched Phoenix v5.0, with multiple points of presence in the cloud.

2014

Tokyo

Tigerspike Tokyo office opened.

2015

Tigerspike once again were ready on the day of the global launch of the Apple Watch. Working with Emirates, the team created an application for the world's largest airline. Working behind the scenes at Apple HQ in Cupertino, the Tigerspike team delivered the application a week before the big launch.

2016

Tigerspike becomes an Apple mobility partner. Google selects Tigerspike to become one of the first Certified Agencies in its global Google Developers Agency Program. Partnership with Amazon AWS announced.

Tigerspike Next was launched. A global team that researches and delivers on ‘what's next’ in branding and technology, for Tigerspike and our customers.

2017

Tigerspike globally launched Intelligence, its platform for making data-driven decisions.

Launched Catalyst, a problem-solving practice for business.

Tigerspike launches the Partner Connect portal, a tool that enables worldwide partners to access Tigerspike content and news.

2016

Tigerspike becomes an Apple mobility partner. Google selects Tigerspike to become one of the first Certified Agencies in its global Google Developers Agency Program. Partnership with Amazon AWS announced.

Tigerspike Next was launched. A global team that researches and delivers on ‘what's next’ in branding and technology, for Tigerspike and our customers.

2017

Tigerspike globally launched Intelligence, its platform for making data-driven decisions.

Launched Catalyst, a problem-solving practice for business.

Tigerspike launches the Partner Connect portal, a tool that enables worldwide partners to access Tigerspike content and news.

In July 2017 Tigerspike were acquired by Concentrix.


Future

Our rich history in technology and innovation combined with Concentrix’s extensive scale and capability further enables us to:

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